04/08/2013

Money Management

Financial advisers are spending considerable time and resources in developing their client presentation but falling short in the client interaction process.

That's according to Claudio Pannunzio, president of US-based i-Impact Group, who said the first trap that advisers fall into is often failing to emotionally engage with their clients.

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02/18/2013

Anthill - Australia

Just how much social media does a financial adviser need?

It’s a question that intrigues many other professionals too, as they come to terms with new realities of engagement with their clients, and an even larger number of potential ones.

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01/18/2013

DailyInvestor - Australia

Advisers should 'tap in' to networks strategically

Social media has rapidly become an essential tool for financial advisers to attract and retain new business, but a targeted approach is needed to convert followers to clients.

i-Impact Group president and founder Claudio O. Pannunzio said that although financial advisers like to accumulate social media followers, that is not enough to help them grow their business.

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01/10/2013

RiskInfo - Australia

With many advisers looking to implement a social media strategy for their business in 2013, one marketing expert has issued a warning about the importance of managing risks through an effective social media policy.

Claudio Pannunzio, President and Founder of the US-based i-Impact Group, said that while social media activities can be very rewarding, advisers need to be aware of the risks to their business.

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07/02/2012

WealthProfessional - Australia

An article featuring Claudio Pannunzio, Public Relations Specialist.

Financial advisers are far too skeptical of the power that social media behemoth Twitter can wield when it comes to attracting new clients, claims a top PR executive. Read on to discover why it’s a phenomenon that can’t be avoided if your practice is to survive in the twenty-first century.
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05/02/2012

Social Media Knowledge

An article by Claudio Pannunzio, Public Relations Specialist.

Although social media has become an integral part of most marketing strategies, many companies and businesses of all sizes still fail to fully capitalise on the true potentials of social media.  Why? Because they regard social media as a mere means to advertise and promote their products or services rather than a tool to build and foster strong relationships with their current and prospect customers.
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04/18/2012

Social Media Knowledge

An article by Claudio Pannunzio, Public Relations Specialist.

“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word.
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03/01/2012

Money Management
An article by Andrew Tsanadis in a conversation with Claudio Pannunzio, Public Relations Specialist.

Effective content marketing is central for financial advisers to successfully engage with their client base and generate new business.
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03/01/2012

WEALTHprofessional / Australia
An article by Andrew Tsanadis in a conversation with Claudio Pannunzio, Public Relations Specialist.

The power of website video is undisputed. But a quick glance round planner sites suggests few are taking advantage of this highly visual, high impact medium. 
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02/12/2012

InvestmentNews.ONLINE
A conversation with Claudio Pannunzio, Public Relations Specialist.

“Video killed the radio star,” declared a 1979 song that pronounced the demise of radio and ushered in the era of music videos. Today, video is rapidly replacing not just audio but the written word, too.
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02/09/2012

FINANCIALSTANDARD.ONLINE

An article by Melanie Timbrell in a conversation with Claudio Pannunzio, Public Relations Specialist.

Advisers should look closely at their objectives before determining which social media channels to use and how.
This is the message from the most recent address by the US Financial Planning Association Practice Management Centre's social media expert, Claudio Pannunzio.
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01/10/2012

WEALTHprofessional/Australia
An article with Claudio Pannunzio, Public Relations Specialist.

Think of social media like a busy street with potential clients walking up and down looking in the shop windows. Now think of your business. Is it on the street or down a side alley where no one can see it?
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01/10/2012

riskinfo/Australia
An article with Claudio Pannunzio, Public Relations Specialist.

Advisers who do not have a mobile-accessible website will be missing out on 50% of all web browsers, according to a US financial planning marketing expert.
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12/13/2011

InvestorDaily/Australia
An Interview with Claudio Pannunzio, Public Relations Specialist.

Financial planners will be missing out on more than 50 per cent of all web browsers if their websites are not mobile-ready, according to i-Impact Group's president.. Read more

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