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Claudio Pannunzio Online and In Print

integrity, honesty and passion

 

 
Advisers overestimate Generation D

07/24/13

Wealth Professional - Australia

Financial advisers are overestimating the average investor’s knowledge of financial markets and this has been reflected in a recent survey by Accenture.

And although the survey was conducted in the USA, Claudio O. Pannunzio president and founder of US based i-Impact Group believes the findings have global ramifications, especially in sophisticated mature markets such as Australia.

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Mindful Listening – Help Clients Make the Best of Their One and Only Life

07/22/2013

Wealthcare Capital Manangement

An old Zen proverb goes like this, “When walking, walk . When eating, eat.” In other words, be mindful
and give your whole attention to the task you’re carrying out.

Every client interaction provides us with the perfect opportunity to test our ability to be fully engaged and listen mindfully. Listening is a vital skill for successful financial advisors.

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Affluent Clients Active on Social Media

05/21/2013

Risk Info

Social media is one of the most cost effective and direct ways for advisers to target high net worth individuals, according to one marketing expert.

Founder of i-Impact Group,  Claudio Pannunzio, said that a recent study of customers in the US with more than $100,000 to invest found that nearly all of them were actively participating in social media.

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Advisers failing to capture client engagement

04/08/2013

Money Management

Financial advisers are spending considerable time and resources in developing their client presentation but falling short in the client interaction process.

That's according to Claudio Pannunzio, president of US-based i-Impact Group, who said the first trap that advisers fall into is often failing to emotionally engage with their clients.

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Social media for dummies, oops, financial advisors

02/18/2013

Anthill - Australia

Just how much social media does a financial adviser need?

It’s a question that intrigues many other professionals too, as they come to terms with new realities of engagement with their clients, and an even larger number of potential ones.

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Building social following no guarantee for business

01/18/2013

DailyInvestor - Australia

Advisers should 'tap in' to networks strategically

Social media has rapidly become an essential tool for financial advisers to attract and retain new business, but a targeted approach is needed to convert followers to clients.

i-Impact Group president and founder Claudio O. Pannunzio said that although financial advisers like to accumulate social media followers, that is not enough to help them grow their business.

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Social Media Risks and How To Manage Them

01/10/2013

RiskInfo - Australia

With many advisers looking to implement a social media strategy for their business in 2013, one marketing expert has issued a warning about the importance of managing risks through an effective social media policy.

Claudio Pannunzio, President and Founder of the US-based i-Impact Group, said that while social media activities can be very rewarding, advisers need to be aware of the risks to their business.

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Why Twitter is vital to bringing in new financial advice clients

07/02/2012

WealthProfessional - Australia

An article featuring Claudio Pannunzio, Public Relations Specialist.

Financial advisers are far too skeptical of the power that social media behemoth Twitter can wield when it comes to attracting new clients, claims a top PR executive. Read on to discover why it’s a phenomenon that can’t be avoided if your practice is to survive in the twenty-first century.
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The Secret to Social Media Success: Be Social

05/02/2012

Social Media Knowledge

An article by Claudio Pannunzio, Public Relations Specialist.

Although social media has become an integral part of most marketing strategies, many companies and businesses of all sizes still fail to fully capitalise on the true potentials of social media.  Why? Because they regard social media as a mere means to advertise and promote their products or services rather than a tool to build and foster strong relationships with their current and prospect customers.
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A Video is Worth 1.8 Million Words

04/18/2012

Social Media Knowledge

An article by Claudio Pannunzio, Public Relations Specialist.

“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word.
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Taking content marketing to the next level

03/01/2012

Money Management
An article by Andrew Tsanadis in a conversation with Claudio Pannunzio, Public Relations Specialist.

Effective content marketing is central for financial advisers to successfully engage with their client base and generate new business.
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Does your website lack this vital feature?

03/01/2012

WEALTHprofessional / Australia
An article by Andrew Tsanadis in a conversation with Claudio Pannunzio, Public Relations Specialist.

The power of website video is undisputed. But a quick glance round planner sites suggests few are taking advantage of this highly visual, high impact medium. 
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Use video to connect with clients

02/12/2012

InvestmentNews.ONLINE
A conversation with Claudio Pannunzio, Public Relations Specialist.

“Video killed the radio star,” declared a 1979 song that pronounced the demise of radio and ushered in the era of music videos. Today, video is rapidly replacing not just audio but the written word, too.
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Advisers need to work on social media presence

02/09/2012

FINANCIALSTANDARD.ONLINE

An article by Melanie Timbrell in a conversation with Claudio Pannunzio, Public Relations Specialist.

Advisers should look closely at their objectives before determining which social media channels to use and how.
This is the message from the most recent address by the US Financial Planning Association Practice Management Centre's social media expert, Claudio Pannunzio.
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Advisers and social media: How you can build a presence

01/10/2012

WEALTHprofessional/Australia
An article with Claudio Pannunzio, Public Relations Specialist.

Think of social media like a busy street with potential clients walking up and down looking in the shop windows. Now think of your business. Is it on the street or down a side alley where no one can see it?
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Message to Advisers - Create Mobile Websites

01/10/2012

riskinfo/Australia
An article with Claudio Pannunzio, Public Relations Specialist.

Advisers who do not have a mobile-accessible website will be missing out on 50% of all web browsers, according to a US financial planning marketing expert.
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